Know the Xawiya way

Discover what makes our approach to AI unique in solving marketing problems.

Know the Xawiya way

Discover what makes our approach to AI unique in solving marketing problems.

Know the Xawiya way

Discover what makes our approach to AI unique in solving marketing problems.

What we do

AI
Breakthrough Award

Visionary Creations Award

CineMasters
Excellence

CineMasters Excellence

ReelGenius
Awrad

ReelGenius Awrad

We use GenAI not as a shortcut, but as a creative accelerant.

From generating pitch-ready key visuals to building product-specific avatars, text-to-video
social campaigns to programmatic personalised banners, we blur the lines between
imagination and execution — often in real time.

Our studio blends art direction with diffusion models, prompt engineering with brand thinking,
and motion design with multi-modal LoRAs.

Whether you're a brand looking to scale creative at speed or an agency wanting to prototype
bold ideas faster, Xawiya plugs into your ecosystem as your GenAI production partner, fluent in
both the aesthetic and the algorithm. Through constantly testing the latest AI models, we fine-
tune them to suit culturally nuanced, MENA-specific storytelling.

We don’t just prompt. We design systems of prompting.

We don’t just create assets. We build pipelines.

3000+

mins of video created

15+

completed projects

10+

GenAI Solutions

15+

stong community

Our Tools

We work with cutting-edge GenAI tools , and then re-mould them.

Our Tools

We work with cutting-edge GenAI tools , and then re-mould them.

From Kling, Stable Diffusion and GPT-4 to Runway, Sora, Midjourney and custom fine-tuned LoRA models, we constantly test and stack what’s new, what’s powerful and what actually works in production.

Our toolkit spans:
We believe the future of creative production won’t be about one tool, it’ll be about knowing how to stack, blend and deploy the right ones fast. That’s where we come in.


Test-to-Image & Video

For storyboards, campaigns and rapid art direction.

01

Test-to-Image & Video

For storyboards, campaigns and rapid art direction.

01

Test-to-Image & Video

For storyboards, campaigns and rapid art direction.

01

Voice & Music Gen

Custom audio without stock library fatigue.

02

Voice & Music Gen

Custom audio without stock library fatigue.

02

Voice & Music Gen

Custom audio without stock library fatigue.

02

Prompt Engineering Frameworks

Built for scale, speed and specificity.

03

Prompt Engineering Frameworks

Built for scale, speed and specificity.

03

Prompt Engineering Frameworks

Built for scale, speed and specificity.

03

API Integrations, Custom UI & LoRAs

When creative needs its own contril panel. Multimodal LoRAs: Becasue great udead rarely live in just one format.

04

API Integrations, Custom UI & LoRAs

When creative needs its own contril panel. Multimodal LoRAs: Becasue great udead rarely live in just one format.

04

API Integrations, Custom UI & LoRAs

When creative needs its own contril panel. Multimodal LoRAs: Becasue great udead rarely live in just one format.

04

Our Core Team

Bilawal Sheikh, Xawiya studio CEO

Bilawal Sheikh

Co-Founder & Executive Director

Bilawal Sheikh, Xawiya studio CEO

Bilawal Sheikh

Co-Founder & Executive Director

Bilawal Sheikh, Xawiya studio CEO

Bilawal Sheikh

Co-Founder & Executive Director

S Akheel Hassan Bilgrami

S Akheel Hassan Bilgrami

Co-Founder & Chief of Creative

S Akheel Hassan Bilgrami

S Akheel Hassan Bilgrami

Co-Founder & Chief of Creative

S Akheel Hassan Bilgrami

S Akheel Hassan Bilgrami

Co-Founder & Chief of Creative

Lina Nader

Lina Nader

Head Of Design

Lina Nader

Lina Nader

Head Of Design

Lina Nader

Lina Nader

Head Of Design

  • AI VIDEOS

  • Genrative Film AI

  • Creative

  • Sound Design

  • 4k Brand Videos

  • Brand offline server